Competitive Research & Monitoring
The Problem
Product and strategy teams lose hours every week tracking competitor moves, checking websites, scanning press releases, and reading analyst notes, then assembling findings into a format the team can actually use before it's already stale.
How Rilo Handles It
- 1Receive a research brief with target competitors and focus areas
- 2Monitor competitor websites, blogs, and press releases for updates
- 3Track pricing page changes and feature announcements
- 4Aggregate findings from news sources and industry publications
- 5Generate a structured competitive intelligence report with citations
- 6Deliver the report with changes highlighted since the last analysis
Tools Used
Outcomes
Research turnaround
Structured competitive brief delivered in one session, not assembled across a week of tab-switching
Estimated from controlled execution tests (not production customer data)
Source coverage
Websites, press releases, product blogs, and news aggregated across every tracked competitor in a single run
Estimated from controlled execution tests (not production customer data)
ROI Estimate
A product team tracking 5 competitors could replace ad-hoc monthly research with a standing weekly brief, delivered on demand in a consistent format every time.