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Sales Prospecting at Scale

The Problem

Sales reps spend 30–40% of their week on research admin pulling LinkedIn profiles, scanning news, enriching contact records, and updating CRM fields. Every hour on busywork is an hour not spent selling.

How Rilo Handles It

  1. 1Accept a prospect list via Slack, email, or direct upload
  2. 2Research each prospect across LinkedIn, company websites, and news sources
  3. 3Enrich contact records with firmographic and technographic data
  4. 4Create or update leads in HubSpot with enriched profiles
  5. 5Generate personalized outreach drafts based on each prospect's context
  6. 6Deliver the enriched list and outreach drafts to the rep, ready to send

Tools Used

HubSpotApolloLinkedInGoogle WorkspaceSlack

Outcomes

Batch throughput

Dozens of prospects researched and enriched in a single unattended session, not spread across a week

Estimated from controlled execution tests (not production customer data)

CRM coverage

Firmographic, technographic, and recent news in each lead record before your rep opens it

Estimated from controlled execution tests (not production customer data)

ROI Estimate

A 5-person SDR team spending 15 hours/week on prospecting could reclaim ~60 hours/month for direct selling.

See Rilo prospect at scale